For reinforcing TOSHIBA's strengths as Japanese electrical appliance brand known for its quality and meticulous design approach.
The campaign aims to build a brand image centered on attention to detail by highlighting 5 distinctive Japanese characteristics: Design, Detail, Quality, Trust, and Innovation. These elements are seamlessly integrated to create perfect everyday experiences for customers.
The comprehensive marketing strategy employs a 360-degree media approach spanning both online and offline channels, including: TVC, Out-of-home media, Mass transit advertising on BTS (Sky trains), Digital billboards throughout Bangkok and provincial areas (over 3,700 displays), Online platforms Collaborations with Key Opinion Leaders (KOLs)

This multi-channel approach ensures maximum visibility across TOSHIBA's distribution network and customer touchpoints, effectively communicating the brand's commitment to Japanese craftsmanship and attention to detail.