REPUBLIKA.CO.ID, HANOI - Toshiba Lifestyle, a Japanese electronics brand, announced a strategic plan to penetrate the growing middle-class population in Asia Pacific (APAC). One of the business strategies is to present innovative products that can meet the needs of consumers in the Asia Pacific region.

Toshiba APAC Regional President, Zeal Jiang, emphasized Toshiba's commitment to innovation by introducing 98 new products that will be available in the next 12 months in the Asia Pacific region. In addition, Toshiba will strengthen after-sales services by increasing customer satisfaction scores and increasing service centers.

"At Toshiba Lifestyle, we believe we are well positioned to present innovative solutions to consumers in Asia Pacific. Since 1875, we have been a leader in the home appliance industry in this region, and we are committed to accelerating our growth, providing the best convenience in consumers' daily lives," said Zeal Jiang at a dealer event and press conference in Hanoi, Vietnam, Tuesday (27/8/2024).

Toshiba Lifestyle also introduced the Japandi and Master of Flow concepts that form the basis of their latest product designs. Japandi is a fusion of the Japanese aesthetic Fuji White and Scandinavian style. This philosophy emphasizes minimalism, functionality, and aesthetic harmony, which are the basis for future innovation in interior design.

"The Japandi style can adapt to changing lifestyles through human-centered design, making it an example of how timeless design principles can be adapted to meet future challenges," said Jiang.

The Japandi concept is applied to various Toshiba Lifestyle products including refrigerators and microwave ovens, which are showcased in the Japandi area of ​​the exhibition hall. Meanwhile, the Master of Flow concept embodies the spirit of Takumi. In Japanese culture, when someone has developed their skills through experience, judgment, and expertise, they are given the title Takumi.

The Master of Flow concept focuses on four main aspects. First, a healthy lifestyle, where Toshiba's latest products claim to be able to maintain the quality of water for drinking, cooking, personal care, and caring for plants and pets. The second focus is multi-purpose use, where the product has a multi-purpose application so that it is suitable for use in various corners of the house, from the kitchen and bathroom to the guest house and garden.

The third focus is to make housework easier, where the product is designed with superior water quality so that it makes housework easier such as washing dishes, washing clothes, and others. Finally, long-term reliability is guaranteed by protecting water devices and pipes from sediment and blockages, emphasizing aspects of sustainability and innovation in design.

Zeal Jiang hopes that the new products that will be present can answer the needs of consumers in Asia Pacific. He also emphasized that in the future Toshiba will continue to increase investment in research, retail services, digital marketing, and consumer engagement in Asia Pacific.

"We will also work with key partners and stakeholders to strengthen our presence and achieve our goal of being the number one Japanese home appliance brand in the region," said Zeal Jiang.

Source: https://ameera.republika.co.id/berita/sivg34425/toshiba-masuk-produk-inovatif-berkonsep-japandi-gaet-kelas-menengah#google_vignette