Jakarta, December 19, 2024 – Toshiba Lifestyle Indonesia, a leading electronics company, officially announced the opening of Toshiba Shop In Shop located in Lampung, Sumatra, on Thursday, December 19, 2024.

The opening of Toshiba Shop In Shop which is a collaboration between Toshiba Lifestyle Indonesia and CV Blessindo Mitra Solid. Attended by President Director of Toshiba Lifestyle Indonesia Jack Ding, Head of Sales Home Appliance Toshiba Lifestyle Indonesia ⁠Eric Darudana Rhanuwijaya, and Owner of CV Blessindo Mitra Solid Robin Supandi.

Jack Ding said that this Shop In Shop is the first to be opened in Indonesia. This Shop In Shop offers the most complete home appliance sales service that makes it easier for consumers to complete their household electronic equipment needs. Jack continued, Lampung was chosen as the first location for the opening of Shop In Shop because the market in the area is currently moving more aggressively.

"We believe that with the presence of Toshiba Shop In Shop, Indonesian people will be more familiar with the Toshiba brand and make it easier for consumers to buy household electronic products. With this commitment, we are sure that Toshiba products can dominate the home appliance electronic market in Indonesia in the next few years," said Jack, at the inauguration of Toshiba Shop In Shop in Lampung, Thursday, December 19, 2024.

⁠Eric Darudana Rhanuwijaya said that with the presence of Toshiba Shop In Shop, consumers can find a variety of high-quality Toshiba household appliances such as refrigerators, washing machines, and other kitchen needs.

"Toshiba is a global brand known as a provider of quality home appliances. In this Shop In Shop, we not only sell products, but are also always committed to prioritizing the best service to consumers," said ⁠Eric.

Robin Supandi said that the opening of Shop In Shop in Lampung is expected to be the answer to consumer demand for the best products and quality services in its class.

"We, Toshiba Shop In Shop, can be the main destination for customers looking for quality Toshiba products, while providing the best service experience that supports customer comfort," said Robin.