Jakarta, December 5, 2024 – Toshiba Lifestyle Indonesia won an award at the Marketeers Digital Marketing Heroes (MDMH) 2024 in the "Omni Digital Activation" category. The award ceremony took place at the MarkPlus Conference: Reimagining Marketing for The Next Indonesia, held at the Grand Ballroom, The Ritz-Carlton Jakarta, Pacific Place.

At the Marketeers Digital Marketing Heroes (MDMH) 2024, over 100 proposals from various categories were submitted for judging. Participants showcased their strategies, creativity, implementation, and the impact of their digital campaigns to win awards in multiple categories, including Omni Digital Activation.

The judging process was based on an objective approach and general criteria such as strategy and planning, creativity and innovation, implementation, and the campaign's impact on business.

The Omni Digital Activation award was given for the "Toshiba Wellness Day" campaign, which took place in October 2024 under the theme #HealthyLifestyleMatters every weekend. During the campaign, Toshiba engaged with fitness centers in Jakarta, offering joint exercise sessions and introducing household products that promote a healthy lifestyle.

In addition to its offline activities, the Toshiba Wellness Day campaign also extended into the digital space with a Photo & Video Competition, encouraging participants to stay motivated in adopting a healthier lifestyle.

Through this recognition, Toshiba Lifestyle Indonesia reaffirms its commitment to promoting a healthy lifestyle for urban communities through high-quality products.